Did I like it? More or less.
What it's about: It's super simple: it tells the story of NotCo from its beginnings up to the book's publication date, in 2023.
Why I read it: I saw it mentioned in a reading meetup I didn't attend, but the idea and the book's name stuck with me.
Favorite part: Maybe what I enjoyed most was the final section, where you can glimpse all the growth potential the company still has.
What I didn't like: In general, the book tries to portray the story of NotCo's founders as an austere path, bordering on the implausible, downplaying their obvious privileges under the guise of "hardships."